A study of the role of the group planner, selling to groups, and planning itineraries. Students will research all components of a tour package, tour costing, advertising and promotion, group dynamics, and tour guide qualifications. Students will identify areas of tour successful tour business. This class will enhance the knowledge and understanding of the students on the economic benefits of group travel in many areas of interest, events, sports, cultural, festival, and meetings. Upon completion of this course students will be able to identify potential groups, group management of groups. business and management of groups.